The Press Agentry Model Media Essay

The Press Agentry Model Media Essay The earliest PR model to appear was press agentry or publicity. It emerged in the late 19th century and was characterized as one-way, source-to-receiver communication where the flow of information is only from the sender to the receiver. The sender is not much concerned about the second partys feedback, reviews and so on. Press agentry attempts to change the behavior of publics without changing the behavior of the organization. Under the press agentry, public relations strive for publicity in the media in almost any way possible. Grunig Hunt confirm that the model involves a propaganda function (Grunig Hunt, 1984 pp. 21) and academics such as Butterick (2009), Theaker (2004), and Johnston Zawawi (2004) agree that accuracy and credibility are somewhat compromised as the goal of the model is to influence the audience by manufacturing news, be that by way of stunts or explicit publicity seeking. Butterick (2009) states that practitioners who use this model become press agents, utilis ing a range of PR tools from press releases to publicity stunts which in turn ensures that an audience takes a specific course of action. Press agents did little research aside from monitoring the media in which they sought to place favorable articles about their clients. The prototype practitioner of this model was the American impresario P. T. Barnum. He promoted circuses and other entertainment venues such as the singer Jenny Lind. Publicity continues to be a component of contemporary American PR and is used in sports, entertainment and product publicity, although todays practitioners are less likely to take liberties with the truth. In Press Agentry publicity model, public relations expects enhance the reputation of the organization among the target audience, stakeholders, employees, partners, all other associated with it through manipulation. According to this model, hire public relations expects who create a positive image of their brand in the minds of target audience through arguments and reasoning. They influence their potential customers by simply imposing their ideas, thoughts, creative stories of their bran d, USPs of the products and so on. Flow of information takes place only from the public relations expects to the target audiences. (One-Way communication) Although J. Grunig and Hunt acknowledged that there had been public-relations-like activities throughout history, they claimed that the press agents of the mid-19th century were the first full- name specialists to practice public relations. These press agents practiced the press agentry/ publicity model of public relations for such heroes as Andrew Jackson, Daniel Boone, Buffalo Bill Cody, and Calamity Jane. The most prominent of these practitioners was P.T. Barnum, who skillfully promoted his circus performers using the axiom, There is a sucker born every minute. Curiosity and scepticism played a pivotal role in the success of the press agentry model in the 19th Century, as illustrated with Barnums stunt, and to this day it still does. Butterick (2009) points out that we only have to look at the inner editorial pages of the tabloid newspapers, the celebrity magazines or observe when a new movie or CD is launched to see the press agentry model in its purest form. Press agents like Max Clifford are often seen as masters of the industry, carefully manipulating the media coverage of their clients, as Butterick notes; even the so-called exclusive pictures of semi-naked celebrities on a beach in a Sunday newspaper can sometimes be the result of a collusion between the stars publicist and photographer. Although it is clear from the examples above that the press agentry model is still very much in use in the 21st Century, we can easily argue that the ethics involved in this model are highly questionable, and the admission from Grunig Hunt that the model has an element of propaganda attached to it does nothing to distil the negative connotations attached to PR as propaganda (Butterick, 2009). However, despite these criticisms, it is ultimately our curiosity and scepticism which ensures the press agentry model is still alive and well in the modern day. Although the modern day PR practitioner must be more au fait with the truth, the very foundations of the model still exist whether it be to publicise a sporting event, a theatre production, or the scariest film of the decade, as in the recent movie release Paranormal Activity (2009). We, the public, will either want to believe what we see, or find out for ourselves if our scepticism can be proven correct which is why this model still works for practitioners seeking to gain the illusive media spotlight and is therefore relevant for the 21st Century. Having established a need for the press agentry model in the 21st Century, we must now look at its successor; how it works, and how it continues to work today, in order to establish how relevant it remains. The public information model surfaced circa 1920, when, some say, the press agentry model started to lose credibility with journalists who had caught on to the press agents way of emitting the truth on many an occasion to get their clients into the media (Grunig Hunt, 1984). Although similar to the press agentry model in that it is characterised by a one way method of communication, the public information model differs because it is aimed at giving its audience clear and factual information. Press agentry is closely associated with publicity in the entertainment world. Press agentry is the practice of attracting the attention of the press through technique that manufactures news. Methods associated with press agentry include staged events, publicity stunts, faux rallies or gatherings, spinning, and hype. A common practice is the late 1800s and early 1900s, press agentry is not part of mainstream public relations. Rather, it is a practice primarily associated with major entertainment-related events, such as Hollywood premieres and boxing matches. The goal of press agentry is to attract attention rather than gain understanding. Even today, however, the term press agent is sometimes used interchangeably with publicist in traditional Broadway theater and motion picture industries. Todays entertainment industries are populated with publicists rather than press agents. Publicists are individuals skilled in media relations who attempt to get the name of their clients or events in the media by carefully constructing messages that inform, educate, and persuade. Some are astute in branding and positioning strategies to aid the careers and success of their clients. In contrast, press agents want attention either good or bad in most any form. Press agentry had been called persuasion for short-term advantage through the use of truth bending and even distortion, but it can also be simply the staging of provocative acts to get publicity and draw attention to an individual, event, or cause. Therefore, it is understandable that one of the earliest proponents of press agentry was Phineas Taylor (P.T) Barnum, the famed American showman and promoter who put gun Gen. Tom Thumb on exhibit and launched a mobile circus featuring Jumbo the elephant and freak shows. Barnum was a master of press agentry. For instance, he wrote letters both praising and criticizing his circus show to newspaper under an assumed name. In the early part of his career, Edward L. Bernays was also a master of press agentry. He persuaded 10 debutantes to hold up Lucky Strike cigarettes manufactured by his client, the American Tobacco Company, as torches of freedom while participating in New Yorks Easter parade. In 1929, Bernays staged a global news event by organizing the Lights Golden Jubilee, a worldwide calebration commemorating the 50th anniversary of the electric light bulb for his client, General Electric. Bernays managed to secure several prominent individuals for that event, including carmaker Henry Ford, electricity scientist Thomas Edison, and President Herbert Hoover. Henry Rogers, one of the founders of Rogers and Cowan, the largest and most successful West Coast entertainment publicity firm, became well known when he promoted an unknown contract player for Columbia Pictures named Rita Hayworth. He contacted Look magazine with a telegram from the Fashion Couturiers Association of America, a fictitious group, claiming that Hayworth was the best-dressed off-screen actress. Look magazine took the bait and put Hayworth on the cover and published 10 pages of her photographs.

What is Means to be Successful :: essays research papers

Success The American heritage dictionary defines success as, â€Å"An event that accomplishes its intended purpose.† The definition certainly looks precise and is theoretically a strong statement. The definition of success varies drastically due to the individual perception in accordance with the situation. Success can be defined in various forms. There might be numerous ways in which an individual gratify them self as being successful. How can one achieve success? To be successful one must achieve all four levels of success i.e. personal, financial, academic and social. Individual ability to maintain strong family and martial relationships would be considered as a success on personal level. Jonathan A. Harris, a senator from Connecticut describes success as, â€Å"Going home at night with a smile and being able to sleep. And talking out someone’s recycling.† Personal relationships play an important part in people’s lives. A sound relationship with family members generates support. The amount of care and affection engendered from being married develops a solid relationship. Friends are another aspect in this category, which play a major role. Friends are there whenever or wherever they are required. Having a lot of friends expresses a message that an individual has self confidence. Personal success comes with a long lasting relationship. Financial success comes with proper money management, reliable income and savings. Being financially successful does not necessarily mean to have a six figure income. Financial success comes with a better understanding of the value of money and utilizing it wisely. â€Å"You have reached the pinnacle of success as soon as you become uninterested in money, compliments, or publicity.† quotes Thomas Wolfe, a great twentieth century writer. People might be generating a very high or low income but if they can utilize their income in proper way they would obtain a solid financial stability. Saving is another key aspect to expedite financial success. People who have tendency to save would attain a rigid financial strength. Generally being successful on an academic level would be to attain at least a bachelor degree and to be professional utilizing education in a practical manner. Felix E. Schelling, an American educator articulates that, â€Å"True education makes for inequality, the inequality of individuality, the inequality of success, the glorious inequality of talent, of genius.† Definitely educational success is associated with the level of education attained. The journey of education begins at a tender childhood age and lasts untills the end. It’s a life long learning experience.

Failure Analysis Change Strategy Essay

Team â€Å"A† reveals the circumstances regarding the failure analysis of an hotelier and how a CEO leads an organizational change processes to prevent an impending failure of the company. To counterbalance the hotelier business failure analysis, the team discusses the success analysis of Apple Inc. The team identifies each organization’s mission and vision statements with a behavioral theory explanation discussing the success and failure indicators. Research focuses on which specific organizational behavior theories could possibly explain the company’s failure or success, bureaucrat’s roles, and organizational structure and culture. Leading organizational change identifies the most vital areas for change, potential barriers in the changing process, addressing political and power issues, and steps implementing the organizational using the John Kotter’s 8-step plan. Business Failure Analysis Apple’s Mission statement Apple does not clearly define a mission statement. According to Farfan (2014), â€Å"Apple ends their press releases with a statement that resembles what a traditional mission states is expected to be†¦Apple commits to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through innovative hardware, software and Internet offerings† (The Mission Statement, Global Vision, and Values of Apple, Inc.). Vision. Tim Cook, current CEO of Apple, does not have a simple vision for the company. During a 2009 interview, Cook mentions several values behind the company leading the vision Cook expects; â€Å"We believe that we are on the face of the earth to make great products and that’s not changing, we are constantly focusing on innovating and we believe in the simple, not the complex† (Hull 2012, para. 5). Apple’s Success. Apple’s approach to success bases itself on a  redesign by t he former CEO in 1997, Steve Jobs. Jobs partners with several organizations such as Microsoft and CompUSA forming a strategic alliance with Apple products. According to Finkle and Mallin (2010), Steve Jobs states â€Å"the reason why his companies have become so successful is because they hire the very best people in the world to work for them; his business savvy, negotiation skills, and propensity to take risks enable him to transform technology into companies that flourish† (p. 38). Apple’s leadership style is a major contribution in the company’s success. Charismatic, inspiring, flexible, receptive and free spirit describe former CEO Steve Job’s; constantly challenging employees and influencing a team environment where individuals can voice ideas (Toma and Marinescu, 2013). Apple’s Successful Behavioral Theories. Two behavioral theories contributing to Apple’s success during Steve Jobs tenure are the top-down creative process and situational â€Å"Zen like† transformational leadership style Job’s runs the organization with. Eliminating layers of bureaucracy enables Apple to conf orm in a transitioning global market possessing pioneering the technology into new markets. Top-Down Management. During Steve Jobs tenure at Apple, the company incorporates a strong top-down creative process eliminating bureaucracy. This enables information to go directly to Jobs and then filters to sub-teams as specific assignments for completion (Robbins & Judge, 2013, p. 506). This process eliminates a top-heavy culture of management increasing product to market response time. â€Å"Organizational behavior theories mirror the subject matter with which they deal, and people are complex and complicated† (Yukl, 2013, p. 15). Situational Leadership. Jobs address the market with a leadership style conforming to market demands. Eliminating a traditional culture of managers within Apple enables Jobs to manage Apple directly and effectively on a global scale. The situational leadership style works for Job’s as the passion toward the company, consumers, and operations are thought of on a global scale. on a cross functional global scale enables the company to adapt to needs and demands o n a global scale. Apple’s Organizational Leadership. Apple’s role of leadership during the Steve Jobs era concentrates on simplification; taking responsibilities end to end; when behind, leapfrog; put products before profit; don’t be a slave to focus  groups; bend reality; impute; push before perfection; know both the big picture and the details; tolerate only â€Å"A† players; engage face to face; combine the humanities with the sciences; and stay hungry and foolish† (Isaccson, 2012). Management. Apple’s managers posses extensive knowledge about the services and products competitors are providing for the market. This ability enables the organization to formulate new ideas raising the bar for their competitors; Apple takes innovation to a new level. Managers and leadership both seek new ideas taking technology into completely new areas. This in conjunction with a completely lean management approach contributes to extraordinary productivity at Apple (Sullivan, 2011). Organizational Structure. Apple’s organizational structure is simple. â€Å"There are no committees at Apple, general management is frowned upon, and only one person, the chief financial officer, has a responsibility for costs and expenses that lead to profits and losses† (Lashinsky, 2011). Culture. The culture at Apple is very informal and demanding from employees. Rather than a work/life balance many organizations proudly emphasize, Apple makes it clear throughout the organization that it seeks committing, extremely hard-working individuals. An example here on the company website proudly states: â€Å"This isn’t your cushy corporate nine to fiver† (Apple, 2014). This reinforcement repeats itself throughout the website instilling a demand for a culture to share an obsession getting every last detail right. â€Å"Leave your neckties, bring your ideas† (Apple, 2014). Innkeepers USA Trust Objectives and Mission Since its bankruptcy and other acquisitions, Innkeepers USA Trust objectives and mission possess no clear definition. Innkeepers USA Trust was widely known as one of leading owners of extended-stay and upscale hotel properties across the United States. In reference to O a real estate investment trust (REIT), Innkeepers USA Trust owns interest in several hotels in many states. The organization’s focal point at one time is to acquire, develop, rebrand, and reposition hotel properties. This organization’s general purpose, prior to failing, is to acquire and develop real estate investments increasing shareholder profit. Behavior theory predicting Innkeepers, USA Failure The company’s failures are a result of cutbacks on both business and consumer levels. With decreasing travel, increasing fuel costs, rising energy expense, an abundance of new hotels entering the market, and over $1 billion in debt, Innkeepers USA was forced to file bankruptcy (McCarty & Kary, 2010). Preventing the failure of Innkeepers USA Let’s look at some of the vital areas needing change at Innkeepers USA. â€Å"As property values fall and business dry up during the recession, Innkeeper USA cannot meet financial obligations paying down loans (Aquino, 2011). The organization must restructure and work its way out of bankruptcy. Evolving technology, world cultures, and property employee support need attention in order for the company to be successful. Through the use of evolving technology, the company creates the Hilton performance Advantage system. This system includes a global online service for customers and property owners. Specific customer service sites address every company location throughout the world and staff with employees who are fluent in their native languages. A global e-commerce team and revenue management consolidation center allows property managers to seek guidance from staff specializing in specified sales management and revenue topics. These teams assist with research, strategies, and ma nagement needs for individual property owners. Barriers to Change Technology education is one of the largest challenges. The organization organizational strategies to grow the company back to a profitability and sustainability state. As a result of the recession, most organizations decrease and terminate employee travel to minimize expenses. As a result, opportunities for online growth increase reaching customers on a global scale. Cultural issues need attention. Employees fluent in many languages are made available to assist customers in these cultures improving customer care. Each individual property needs evaluations to assess the needs of the demographics; properties cannot be cookie cutter designs. Employee support services create a cultural balance in the company. Educational support is on line; anytime, anywhere a company employee can receive the guidance they seek without waiting. This results from the installation of newer technologies. Power and Political Issues As Innkeepers USA Trust struggles with decreasing room revenue, debt burdens, and liquidity constraints, the real estate investment trust finds itself with power and political issues. Two perspectives of power issues in this organization are the finite and infinite perspective of power. The finite perspective of power is the competitive spirit of an organization that spurs productivity and focuses on winning. Through its competition and power perspective, the organization will ultimately diminish returns; in which Innkeepers USA Trust finds itself in this power struggle by oversupplying new hotels while room revenues are stagnate. Understanding Innkeepers USA Trust power and political struggles, issues require the infinite perspective of power and expert power. An infinite perspective of power seeks to understand that winning or losing is not the main issue. The purpose of an infinite power is to sustain. To sustain Innkeepers USA Trust, Learning Team A suggests acorporate strategy a pproach basing this on skill and knowledge. An example is Apple’s previous CEO, Steve Jobs. Job’s possess expert power. Job’s first hand involvement with many of Apple’s innovations creates a dependency the company relies on propelling innovation. According to Robbins & Judge (2013), expert power is one of the most effective bases of power to influence a company and is positively related to employee’s satisfaction (p. 416). Implementing Change To successfully implement change within Innkeepers USA Trust, Learning Team A suggests following Dr. John Kotter’s eight-step process. According to Kotter’s process, a majority of organizations fail because they do not take a holistic approach that is required to see the change (Robbins & Judge, 2013, p.586). The team will establish a sense of urgency creating a compelling reason as to the change, form a powerful coalition leading change, create a new vision to direct change, plan for, create, and reward short term wins that move the organization toward the new vision, reinforce the change by demonstrating the relationships between new behaviors and organizational success (Robbins & Judge, 2013, p.586). Conclusion In conclusion, there are many factors in consideration when developing and maintaining a successful organization. It’s important to develop a strategy to meet organizational goals. Looking at the success and failures of existing organizations is an invaluable strategy in developing and maintaining organizational victory. Team â€Å"A† reveals the circumstances regarding the failure analysis of an hotelier and how a CEO leads an organizational change processes to prevent an impending failure of the company, which specific organizational behavior theories could possibly explain the company’s failure or success, and the organizational change identifying the most vital areas for change with recommendations from John Kotter’s 8-step plan. References Aquino, J. (2011).15 Companies that died in the past year: Business Insider, Retrieved June 24, 2014, from http://www.businessinsider.com/15-companies-that-tanked-2011-3?op=1#ixzz35z4L2CQt Farfan, B. (2014). Apple Inc. mission statement is not very innovative and barely a mission at all. Retrieved from http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Apple-Inc–Mission-Statement.htm Finkle, T. A., & Mallin, M. L. (2010). Steve Jobss and Apple Inc. Journal of the International Academy of Case Studies, 16(7), 31-40. Hull, P. (2012). Be visionary. Think big. Retrieved from http://www.forbes.com/sites/patrickhull/2012/12/19/be-visionary-think-big/ Issacson. W. (2012). The Real Leadership Lessons of Steve Jobss. Retrieved from: hrb.org/2012/04/the-real-leadership-lessons-of-steve-Jobss/-The Real Leadership Lessons of Steve Jobss – Harvard Business Review Lashinsky. A. (2011). How Apple Works: Inside the world’s biggest startup. Retrieved from: fortune.com/201/08/25/how-apple-works-inside-the-worlds-biggest-startup-2/-How Apple works: Inside the world’s biggest startup McCarty. D. & Kary. T. (2010). Apollo Investment’s Inkeepers USA Trust Files for Bankruptcy in New York. Retrieved June 29, 2014 from: www.bloomberg.com/news/2010-07-19/inkeepers-usa-apollo-investment-unit-files-for-bankruptcy-in-new-york.html Robbins, S. R. & Judge, T. A. (2013). Organizational behavior (15th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. Sullivan. J. (2011). Talent Management Lessons from Apple: A Case Study of the world’s most valuable firm. Retrieved from: www.ere.net/2011/09/12/talent-management-lessons-from-apple-a-case-study-of-the-worlds-most-valuable-firm-part-1-of-3/ Toma, S., Ph D., & Marinescu, P., Ph D. (2013). Steve Jobss and modern leadership. Manager, (17), 260-269. Retrieved from http://search.proquest.com/docview/1518528902?accountid=35812 Worlds most admired companies. (2011). Retrieved from http://fortune.com/worlds-most-admired-companies/apple-1/ Yukl, G. (2013). Leadership in organizations (8th ed.). Upper Saddle River, NJ: Pearson /Prentice Hall. Retrieved from: https://newclassroom3.phoenix.edu/Classroom/#/om3.phoenix.edu/Classroom/#/contextid/ (LDR/531)/ context / cdg/ view/activityDetails/activity/270c6ef7-2f01-4c47-8c71-5ba7a9d19509/ expanded/False

Critical Thinking Vs. Moral Thinking - 879 Words

â€Å"In a world where critical thinking skills are almost scarce, repetition effectively advances the cognitive portion of the brain. It helps a thing get processed as truth. We used to call it unsubstantiated buy-in, or considered it a belief without proof. It only thrives in a society where thinking for one s self is dejected. This indeed is how we lost our humanity, our traditions and most importantly our America.† According to Webster’s dictionary, critical thinking is defined as disciplined thinking that is clear, rational and informed by evidence. Critical thinking has in the past been the downfall and the catalyst for today’s society. Without the ability to think critically states as well as governments are forced to make decisions that could potentially affect its citizens. As society continues to experience economic development the need for rational thinking becomes essential. However, this necessity of thinking is becoming more and more unavailable. Many scholars’ in today’s culture are unfortunately lacking in critical thinking skills. According to extensive research, students do poorly on simple logical reasoning tests (Evans, 2002). Only a select few of high school seniors can make knowledgeable, critical judgments about a written essay. (Perie, Grigg, and Donahue, 2005). This becomes problematic in the areas of both reading and writing. Only fifteen perce nt of 12th graders exhibit the proficiency to compose well-organized essays that consist of clear conciseShow MoreRelatedSpiritual Formation1595 Words   |  7 Pageshypothesis of spiritual formation throughout the lifespan by using my interpretation of a collection of theories. The theories I will refer to include Piaget’s Cognitive Development Theory, Erikson’s Psychosocial Theory, and Kohlberg’s Development of Moral Reasoning Theory. 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